Hotoru

AI-powered fashion try-on virtual studio

Project Overview

Hotoru is an AI-powered virtual fashion studio that brings your store’s catalogue to life. It helps users visualize outfits, mix and match styles, and explore new combinations - sparking inspiration and making fashion discovery engaging and effortless. Perfect for e-commerce, social media, and digital lookbooks.

Hotoru is currently under *early private beta*. Schedule a demo with us to be among the first to experience the power of virtual fashion try-on.

01 Challenge

More fashion shopping move online, especially for brands without physical stores. Customers struggle to imagine how items work together, leading to decision fatigue and low conversion.

01 Challenge

More fashion shopping move online, especially for brands without physical stores. Customers struggle to imagine how items work together, leading to decision fatigue and low conversion.

01 Challenge

More fashion shopping move online, especially for brands without physical stores. Customers struggle to imagine how items work together, leading to decision fatigue and low conversion.

02 Solution

Hotoru uses AI to bring catalogue items to life—letting users virtually try on outfits, explore combinations, and get styling inspiration without needing physical garments.

02 Solution

Hotoru uses AI to bring catalogue items to life—letting users virtually try on outfits, explore combinations, and get styling inspiration without needing physical garments.

02 Solution

Hotoru uses AI to bring catalogue items to life—letting users virtually try on outfits, explore combinations, and get styling inspiration without needing physical garments.

03 Result

Users discover more outfits, feel confident in their choices, and engage longer with online-only stores, driving higher add-to-cart rates and more creative exploration.

03 Result

Users discover more outfits, feel confident in their choices, and engage longer with online-only stores, driving higher add-to-cart rates and more creative exploration.

03 Result

Users discover more outfits, feel confident in their choices, and engage longer with online-only stores, driving higher add-to-cart rates and more creative exploration.